SpaRetailer is pleased to announce that S.R.Smith has received the coveted 2011 TRADE Certified™ Trade award. Proving their longtime commitment to excellence S.R.Smith has met all the standards of the rigorous certification process and is the first pool accessory company to win the award.

"We are very pleased with the results of the customer survey and look forward to utilizing the trade certification in our 2011 accessibility marketing programs." said Brett Fritts, Vice President of Marketing and Business Development at S.R.Smith. "We are strong believers in the health benefits associated with pools and spas and look forward to helping mobility challenged customers gain access to these benefits with our line of pool/spa lifts."

"We congratulate S.R.Smith for exceeding the customer satisfaction criteria to win this award," said David Wood, Editor-in-Chief of SpaRetailer magazine. "They have set the bar high for others in the pool and hot tub industry."

Completely independent and based solely on merit, companies in the pool and spa industry earn the Certified™ Trade status by demonstrating excellence on every level, from employee training to dealer satisfaction. To maintain complete impartiality, all results were tabulated through a team of third-party auditors, ensuring that this certification was won fairly and not influenced by advertising dollars.

In 2011, Bigfish Publications will recognize S.R.Smith and other select manufacturers in the pool and spa that consistently provide a superior buying experience for trade professionals. Local dealerships and builders can take pride knowing they have partnered with among the best accessory companies in the industry.